The hottest case of Anhui Liugong's successful ent

2022-08-03
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Liugong Anhui: a successful enterprise merger and acquisition case Liugong Anhui: a successful enterprise merger and acquisition case China Construction Machinery Information Guide: the first 70 ton truck crane was launched in only ten months from product approval to offline; A month later, the launch of these seemingly ordinary products, such as the 160 ton crawler crane, may not be a surprise for the crane enterprises standing in the forefront of the industry, but for a company with only

the first 70 ton truck crane was launched in only ten months from product approval to off-line production; A month later, the company launched another 160 ton crawler crane -- the launch of these seemingly ordinary products may not be a surprise for the crane enterprises standing in the forefront of the industry, but for a private enterprise with a net asset of only more than 40million yuan and no research fixture, which is an indispensable part of the electronic universal experimental machine, the fixture produces more than 50 tons of cranes according to different experimental methods, Two years ago, I still couldn't think of anything

the former name of this enterprise was Bengbu Zhenchong Amway Construction Machinery Co., Ltd. (hereinafter referred to as Zhenchong Amway), formerly known as Bengbu crane factory. Today, its name is Anhui Liugong Crane Co., Ltd. (hereinafter referred to as Anhui Liugong)

it is expected that this year's sales revenue will double year-on-year. In the near future, it will be moved to a new plant with an annual output of more than 5000 products that can meet the production needs of the next three years. During the merger and acquisition period of only more than one year, in addition to the achievements in products, Anhui Liugong has also given a heavy answer in enterprise development

the development of Anhui Liugong has presented us with a successful case of enterprise M & A

M & A under the gap

"M & A is the strategic focus of Liugong." Wangxiaohua, chairman of Liugong, elaborated the development strategy of the enterprise. As early as a few years ago, Liugong had sounded the horn to enter the crane industry. However, the foundation of Zhenchong Amway is too weak. Anyone in the industry who has been to Zhenchong Amway can't imagine how liugongren would associate it with the future leading industry with strong pollution ability

Bengbu crane factory, the predecessor of the enterprise, was established in 1951. It was one of the main manufacturers of truck cranes produced by the former Ministry of machinery of the people's Republic of China, and was later restructured into a wholly-owned private company. It mainly produces 8 ~ 35 tons of seven series and more than 20 types of full hydraulic truck cranes, with a maximum monthly production capacity of more than 100 sets, and a sales revenue of 250million yuan in 2008. Before the merger and acquisition, its net assets were only more than 40million yuan, and its fixed assets such as equipment plants were old, so it did not have the ability to develop and produce large tonnage cranes of more than 50 tons

before the M & A, the technology R & D, manufacturing and enterprise management of the enterprise were far behind those of Liugong. For example, designers still use drawing boards for product design; There is no complete process drawing for workshop production; Except for finance, managers basically do not use computers, let alone online; Its crane products are still equipped with the national second series automobile chassis that is no longer allowed to be sold according to the national standards...

capital operation is one of the five strategic measures for Liugong to implement the "Eleventh Five Year Plan" development strategy. In recent years, this strategic move has brought gratifying results to Liugong. Liugong's road rollers and forklifts have been developed through mergers and acquisitions, and these products have emerged in the industry. Because of these excellent M & A cases before, Liugong is also full of confidence in the M & A of Zhenchong Amway

in the year of merger and acquisition, Anhui Liugong not only quickly completed the all-round improvement of the original crane products in terms of design, production process, manufacturing process, etc., which affected the product quality, but also successfully realized the transformation of its emission standard from the second country to the third country, making the crane products more in line with the needs of environmental development, opening the door for Liugong crane to enter the sales market; In addition, in view of the weakness of poor product quality, low profit and unreasonable structure, the company increased the investment in technical transformation, optimized the product structure, improved the product quality, abandoned some products with small tonnage and low profit rate, concentrated its advantages to develop products with medium tonnage and above with large market share, and realized the opening of JGJ 81 ⑵ 002 technical specification for welding of building steel structure in the same year, which was produced and sold in the same year and made a profit in the same year; At the same time, the brand switching of Liugong products has been successfully completed, and the product has taken on a new look, which has been widely recognized by users; In 2009, the market share of Liugong crane also increased from the fifth in the industry to the third

the first 70 ton truck crane was launched in only ten months from product approval to off-line production; A month later, the company launched another 160 ton crawler crane -- the launch of these seemingly ordinary products may not be a surprise for the crane enterprises that are at the forefront of the industry, but for a private enterprise with a net asset of only more than 40million yuan and no ability to develop and produce more than 50 tons of cranes, it was still unthinkable two years ago

the former name of this enterprise was Bengbu Zhenchong Amway Construction Machinery Co., Ltd. (hereinafter referred to as Zhenchong Amway), formerly known as Bengbu crane factory. Today, its name is Anhui Liugong Crane Co., Ltd. (hereinafter referred to as Anhui Liugong)

it is expected that this year's sales revenue will double year-on-year. In the near future, it will be moved to a new plant with an annual output of more than 5000 products that can meet the production needs of the next three years. During the merger and acquisition period of only more than one year, in addition to the achievements in products, Anhui Liugong has also given a heavy answer in enterprise development

the development of Anhui Liugong has presented us with a successful case of enterprise M & A

M & A under the gap

"M & A is the strategic focus of Liugong." Wangxiaohua, chairman of Liugong, elaborated the development strategy of the enterprise. As early as a few years ago, Liugong had sounded the horn to enter the crane industry. However, the foundation of Zhenchong Amway is too thin. Anyone in the industry who has been to Zhenchong Amway can't imagine how liugongren would associate it with its future leading industry

Bengbu crane factory, the predecessor of the enterprise, was established in 1951. It was one of the main manufacturers of truck cranes produced by the former Ministry of machinery of the people's Republic of China, and was later restructured into a wholly-owned private company. It mainly produces 8 ~ 35 tons of seven series and more than 20 types of full hydraulic truck cranes, with a maximum monthly production capacity of more than 100 sets, and a sales revenue of 250million yuan in 2008. Before the merger and acquisition, its net assets were only more than 40million yuan, and its fixed assets such as equipment plants were old, so it did not have the ability to develop and produce large tonnage cranes of more than 50 tons

before the M & A, the technology R & D, manufacturing and enterprise management of the enterprise were far behind those of Liugong. For example, designers still use drawing boards for product design; There is no complete process drawing for workshop production; Except for finance, managers basically do not use computers, let alone online; Its crane products are still equipped with the national second series automobile chassis that is no longer allowed to be sold according to the national standards...

capital operation is one of the five strategic measures for Liugong to implement the "Eleventh Five Year Plan" development strategy. In recent years, this strategic move has brought gratifying results to Liugong. Liugong's road rollers and forklifts have been developed through mergers and acquisitions, and these products have emerged in the industry. Because of these excellent M & A cases before, Liugong is also full of confidence in the M & A of Zhenchong Amway

in the year of merger and acquisition, Anhui Liugong not only quickly completed the all-round improvement of the original crane products in terms of design, production process, manufacturing process, etc., which affected the product quality, but also successfully realized the transformation of its emission standard from the second country to the third country, making the crane products more in line with the needs of environmental development, opening the door for Liugong crane to enter the sales market; In addition, in view of the weakness of poor product quality, low profit and unreasonable structure, we have increased investment in technological transformation, optimized product structure and improved product quality. The R & D level and industrialization scope of new materials have become an important symbol to measure the economic and social development, scientific and technological progress and national defense strength of a country or region. We have abandoned some products with small tonnage and low profit margin, and concentrated our advantages to develop products with medium tonnage and above with large market share, And realized the development, production and sales in that year, and made profits in that year; At the same time, the brand switching of Liugong products has been successfully completed, and the product has taken on a new look, which has been widely recognized by users; In 2009, the market share of Liugong crane also increased from the fifth in the industry to the third

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